Katie Smith is joined by Wake Up to Money’s Sean Farrington and sport finance expert Dr Tom Bason to discuss why ticket and subscription prices for major sporting events are climbing, examining the factors behind the surge and speculating on future developments.
The programme features insights from several guests. Richard Flint, chairman of Seat Unique, explains how demand for live events has evolved. Psychologist Dr Kayleigh Smith explores how the fan‑sport connection has shifted since the pandemic. An interview with Mark Darbon from the R&A outlines the costs of hosting major tournaments and the organisation’s efforts to keep them affordable. Additionally, Pete Oliver, DAZN’s Chief Growth Officer, discusses how newer streaming platforms are approaching the market and shares feedback from sports fans.
