JEDDAH: Creative professionals from across Saudi Arabia and the globe convened in Riyadh on Saturday to examine how artificial intelligence is transforming their industries, even as they underscored the irreplaceable value of human intuition.
The Creative Summit launched in Diriyah’s JAX District and runs through Oct. 5, staged in strategic partnership with the Ministry of Media under the theme “Behind Every Intelligence … Is a Human.” The forum’s program tackles the rapid technological shifts redefining creative workflows and content production, while emphasizing that human creativity, experience, and insight remain central to shaping ideas and narratives.
Sessions are designed around practical applications, covering the integration of AI tools into creative sectors, sustainability practices, and strategies to scale businesses and bolster the creative economy. The gathering draws a diverse roster of industry leaders, creatives, investors, entrepreneurs, and filmmakers from the Kingdom, the wider region, and internationally.
Through panel discussions, workshops, and interactive experiences, the summit facilitates expertise exchange and professional networking, bridging Saudi talent with global practitioners. Attendees are exploring cutting-edge developments across advertising, marketing, branding, technology, design, and content creation, with direct access to experts and organizations driving the sector forward.
The Ministry of Media’s strategic partnership reflects the deepening convergence of media and creative industries, highlighting their combined role in showcasing talent, fostering dialogue, and advancing the Kingdom’s creative economy.
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