Myron Frazier, Sam’s Club’s Chief Merchandising Officer, told FOX Business that members continue to seek value while increasingly demanding fresh food options that can be delivered, picked up curbside, or designed to simplify meal preparation.
On Thursday, Sam’s Club announced the rollout of its most expansive Thanksgiving meal offering to date, expanding its holiday lineup while preserving a price point of under $10 per person.
The Walmart‑owned membership club stated that its 2026 Thanksgiving meal, intended to serve 16 individuals, features 11 distinct items—including turkey, ham, mashed potatoes, and macaroni and cheese.
Compared with last year’s nine‑item spread, this year’s menu remains unchanged in per‑person cost.
The new holiday offering arrives as consumers navigate continued inflationary pressures heading into the Thanksgiving season.
Sam’s Club announced Thursday the launch of its “largest‑ever” Thanksgiving meal, a holiday spread that serves 16 people for under $10 per person. (Kevin Carter)
According to the Bureau of Labor Statistics’ September consumer price index, overall food prices have risen 2.5% year‑over‑year. The food‑at‑home index fell 0.1% month‑over‑month but remains 1.8% higher than a year ago, while the food‑away‑from‑home index increased 0.2% monthly and is 3.5% above the prior year’s level.
The meal will be available starting October 28th both in clubs and online, where members can buy the complete spread or customize it by adding or removing individual items.
Sam’s Club exec emphasizes members’ desire for fresh food “on their own terms.”
Sam’s Club’s 2025 Thanksgiving meal showcased turkey, mashed potatoes, macaroni and cheese, green beans, rolls, and assorted sides. (Sam’s Club)
Sam’s Club reported that it spent roughly 12 months developing the meal, employing a team of more than 20 staff members who incorporated member feedback throughout the process.
Walmart and Sam’s Club cut prices on thousands of items, a move President Trump says he requested.
The final assortment comprises a boneless carved ham, hickory‑smoked turkey, Yukon Gold mashed potatoes, turkey gravy, two packages of green beans with dried cranberries and almonds, two packages of macaroni and cheese, sweet corn seasoned with garlic butter, a cranberry crunch salad, yeast dinner rolls, a charcuterie tray, and two 12‑inch pumpkin pies.
Sam’s Club indicated the meal is designed for preparation in roughly two hours using a typical household kitchen equipped with a single oven and two racks.
The company noted that the final cost may vary, as several items in the meal are sold by weight.
A new competitor challenges Costco’s celebrated rotisserie chicken for the top bird distinction.
The holiday offering arrives as consumers grapple with elevated prices heading into the Thanksgiving season. (FOX Business)
FOX Business’ Eric Revell contributed to this report.
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