On July 21, the circus-themed Scoop exhibition concluded its three-day run at Olympia National in London. Exhibitors reported strong interest from buyers at Fenwick, Liberty London, Cream, The Dressing Room, Pamela Schiffer, Cordelia James, Galeries Lafayette in France, and El Corte Inglés in Spain, all eager to discover fresh brands—many debuting at the show—and standout SS27 collections. TheIndustry.fashion attended to capture the buzz from the big top.
Eva Panagiotopoulou, from Come What May
Eva Panagiotopoulou, founder and Creative Director, Come What May
I am based in Athens, Greece, and Come What May is a newly launched brand. Scoop marks its debut before buyers. With nearly three decades of experience as a wholesaler, buyer, stylist, and designer for other brands over the past ten years, I decided to launch my own ready‑to‑wear line.
The concept for luxury resort wear emerged when I first encountered the hand‑block‑printed fabrics used in this collection. Their uniqueness immediately appealed to me, and I envisioned them as ideal mix‑and‑match pieces. The palette features beautiful stripes, prints, and monochrome options.
Key pieces include day‑to‑night dresses, kimonos, oversized blouses with voluminous sleeves, wraparound skirts, shirts, and wide‑leg trousers that can be coordinated or worn individually. The garments are crafted from a modal satin that, while affordable, offers a silk‑like feel and comfortable wear.
The response to the collection at the show has been positive. Visitors noted that the designs stand out from anything else on offer, which aligns with my goal of creating something distinct. Wholesale prices range from €35 for bikinis to €250 for the longest dresses. We were pleased to meet the boutique owners we had hoped to encounter and have begun discussions with potential UK agents and distributors.
Nichola Morgan, showing Devotion Twins
Nichola Morgan, Sales Manager, The Morris Fyfe Agency, showing Devotion Twins
Devotion Twins, a Greek brand marking its 25th anniversary this year, has evolved from a resort‑wear focus into a comprehensive ready‑to‑wear line. The collection blends contemporary styling with natural fabrics and distinct Greek heritage evident in its silhouettes.
The brand has been present in the UK market for a decade and has exhibited at Scoop since approximately 2022. While currently summer‑focused, the upcoming autumn/winter ready‑to‑wear offerings are expected to gain strength.
We presently work with roughly 25–30 UK accounts, among them Daniel of Windsor, Brown Thomas, Very, and Monsoon. Liberty visited today, and we would welcome the opportunity to stock there. Having previously supplied Selfridges, we aim to re‑engage those retailers as the brand’s aesthetic continues to develop.
The exhibition has proven highly beneficial. Attendance was particularly strong during the first two days, resulting in nine new accounts and the return of several former buyers who had doubted the brand’s relevance. Order writing has been brisk, a clear positive sign.
Following the show, the collection will be displayed at the Morris Fyfe showroom on Brick Lane, London, alongside six other brands—including Greek handbag label Sorena, Emily Lovelock, and Valentino handbags and shoes. Devotion Twins is the sole brand we presented at Scoop, which remains the ideal venue for reaching our target audience.
Stephanie Krausch from Chicosoleil
Stéphanie Krausch, co-founder and designer, Chicosoleil
I founded Chicosoleil in Paris fourteen years ago alongside my husband. The brand captures the spirit of summer and is showcased at trade shows worldwide, with my husband currently presenting it in Japan. After Scoop’s final day, I will travel to Madrid, followed by a September showing in Milan.
Having previously exhibited Chicosoleil at Pure London, I began participating in Scoop two years ago. The experience has been rewarding, and customer feedback has been encouraging. We now supply roughly twenty‑five UK accounts, including Cleverly Wrapped and various independent boutiques, and have successfully added several new clients at this event.
Production takes place in India, dividing my time between Paris and the manufacturing site as I oversee design and production. The latest collection incorporates handloom fabrics, embroidery, embellishments, and distinctive flower‑shaped colored buttons. A highlight is an oversized shirt dress that can be belted, offered in check and stripe variations for an effortless, on‑trend summer look. For April/May 2027 delivery, we are presenting standout cotton‑viscose pieces featuring a ‘midnight diamond’ print, complemented by a high‑summer 2027 lineup.
I always appreciate the opportunity to present in London at Scoop. Although my English is limited, face‑to‑face interaction with customers provides valuable insight into their needs, making the event essential for me.
Lea Wu, from Labdip
Léa Wu, CEO, Labdip
Labdip was launched in Paris in 2012. My brother and I entered the denim market following our father’s career as a manufacturer for other brands; his expertise in fit and wash guided our early learning. Production occurs in a region near Shanghai, China. Although we no longer operate our own factory, the facility inherited from our father continues under his former associate, ensuring continuity. The plant specializes in a variety of denim washes.
This marks our debut at Scoop, where we have secured orders from Cordelia James—operating three stores in Hawkhurst, Rye, and Lewes, plus locations in Scotland and Ireland. We also continue to supply Mercantile London and Ediit, which runs two London stores.
We also attended to connect with agents, and we have received interest from several local partners, leaving us pleased with the outcome. Karen Radley of Scoop has been instrumental in facilitating these introductions.
Our barrel‑fit jean is a current women’s trend and our top‑selling style, especially when finished with a subtle, natural wear‑in effect. We also offer a popular relaxed wide‑leg jean with a slightly lower waist, evoking a genuine 1990s aesthetic.
The line pays homage to American denim heritage, featuring a new 1970s‑inspired flared jean with two front patch pockets designed to elongate the silhouette. We hold high expectations for this piece.
We are also experimenting with colored washes—for example, a dusty pink finish on the barrel leg, which has been well received. Straight‑leg jeans are returning to fashion, and we offer a range of washes for this fit, including a stonewash‑snowwash combination.
To complement the denim, we include a western‑style suede shirt available in dusty pink and olive. Drawing inspiration from American collegiate apparel, we offer raglan‑sleeved two‑tone baseball long‑sleeve tees, bandanas, and lightweight military‑style nylon shorts ideal for warm weather.
Valentine Urso, from Opalina
Valentina Urso, Creative Director, Opalina
This marks our first appearance in the UK market, and we are participating as part of the Italian Trade Agency’s presence at Scoop. Opalina, a three‑year‑old brand, originated from a factory founded in 1954 in Puglia. Although I spent over a decade working behind the scenes on production for other brands, I sought to refine my own vision and express my creativity. Observing the women operating the factory’s vintage machines helped shape the aesthetic I envision for the brand.
While we offer dresses and skirts, Opalina concentrates on a contemporary take on the women’s shirt. Consequently, our key pieces are shirts enhanced with details such as ruffled fronts, embroidery, shoulder pleating, and puff sleeves. The goal is to deliver a garment that is comfortable, versatile, and elegant, crafted from high‑quality, natural fabrics.
A flagship piece is a lightweight muslin cotton shirt that reimagines a men’s tuxedo silhouette. Rather than vertical pleats, it showcases handcrafted ruffles on the front and is offered in yellow—a bold hue for the SS27 season.
We also feature classic relaxed‑fit striped shirts with dropped shoulders and three‑quarter‑length sleeves, alongside a variety of Liberty prints that I admire—including options suitable for a long skirt.
Scoop has proven to be a vital exhibition for us, and we are pleased with the connections we have established. As a young brand, the experience has been exceptionally positive, and we intend to return in future editions.
