ServiceTitan CFO Sherry David Executes $817K Stock Sale Under Pre-Approved Trading Plan

Key Points

• 9,000 shares were disposed of at $90.83 per share, totaling approximately $817,500 in transaction value on August 14, 2026.

• The sale reduced the executive’s direct equity position by 2%.

• The transaction was executed under a Rule 10b5-1 trading plan adopted on January 15, 2026.

• Direct ownership remains substantial with 386,756 shares held after the transaction.

Sherry David, Chief Financial Officer of ServiceTitan (NASDAQ:TTAN), sold 9,000 shares of Class A Common Stock on Aug. 14, 2026, according to a recent SEC Form 4 filing.

Transaction Summary

Transaction value based on SEC Form 4 weighted average sale price ($90.83); post-transaction value based on Aug. 14, 2026, market close ($90.40).

Key Questions

• What were the mechanics of this transaction?
  The sale was conducted under a Rule 10b5-1 trading plan. This mechanism allows company insiders to establish a predetermined schedule for stock sales to manage personal liquidity while mitigating concerns about possessing material non-public information.
• What is the scale of the remaining stake?
  Following this transaction, the executive maintains a direct equity position of 386,756 shares, representing approximately 98% of their prior direct holdings and valued at $34.96 million as of the Aug. 14, 2026, market close.
• How does the transaction align with recent stock performance?
  Shares of the software application firm recorded a negative 11% return over the last 12 months, a period during which the company reported a trailing-twelve-month net loss of $136.3 million on $1 billion in revenue.
• What is the company’s current operational focus?
  ServiceTitan specializes in software solutions for managing field service operations essential for the maintenance and repair of critical infrastructure in residential and commercial settings. The Glendale-based company employs 3,414 people and has a market capitalization of $9.5 billion.

Company Overview

Company Snapshot

• ServiceTitan provides cloud-based software solutions to manage field service operations for residential and commercial customers, including installation, maintenance, and repair of critical infrastructure and systems.
• The company operates a subscription-based software-as-a-service (SaaS) business model, generating recurring revenue from field service contractors and businesses that utilize its platform for operational management, scheduling, and customer engagement.
• ServiceTitan primarily serves small- to medium-sized field service contractors in the HVAC, plumbing, electrical, and home services sectors, as well as larger commercial enterprises requiring scalable field operations management solutions.

ServiceTitan is a leading provider of field service management software with a market capitalization of $9.5 billion and TTM revenue of $1 billion. The company has established a significant presence in the fragmented field service industry by offering comprehensive operational solutions that address scheduling, dispatching, invoicing, and customer management. With 3,414 employees and a strong foothold in the residential and commercial service markets, ServiceTitan continues to expand its platform capabilities and customer base.

What This Transaction Means For Investors

One of the investing themes of 2026 that has seemed to weigh on ServiceTitan’s stock price is artificial intelligence (AI). Investors have become increasingly worried that AI can replicate software functionality, making SaaS companies less relevant. Over the last 12 months, the ServiceTitan stock price has dropped 6.8%, while the S&P 500 has climbed 19.3% in the same period. That said, ServiceTitan is still showing revenue growth. For its fiscal 2027 first-quarter earnings, it reported revenue of $266.8 million, an increase from $215.7 million in the prior-year period. Given that this sale by David was pre-planned and that she holds a large stake in the company, it shouldn’t cause concern for shareholders. David still directly owns 386,756 shares.

Analysts are generally bullish on the stock. Out of 17 tracking ServiceTitan, 88% consider it a buy and 12% a hold. As for what’s ahead for the company, the analysts, however, also see only moderate gains. From that group, the median one-year price target is $110, representing a 10.1% gain from today’s price. The highest price target from the group is $125, while the lowest is $83.

Should You Buy Stock In ServiceTitan Right Now?

Before you buy stock in ServiceTitan, consider this:

Jack Delaney has no position in any of the stocks mentioned. The Motley Fool recommends ServiceTitan. The Motley Fool has a disclosure policy.

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