Sia has divested a 50 percent interest in her music catalog for $180 million, a move confirmed by Rolling Stone. TMZ led the initial reporting of the transaction. The artist finalized the deal with Pophouse, the Swedish investment firm co‑founded by Björn Ulvaeus, and will partner with the firm to develop a high‑impact virtual avatar project built around her repertoire. An official announcement is anticipated shortly thereafter.
The upcoming spectacle is envisioned as a multidisciplinary encounter where Sia presents herself as both performer and composer across her discography. One source highlights existing crossovers—most notably her rendition of Rihanna’s global hit “Diamonds”—and proposes integrating original vocal recordings into premier tracks. Although timeline specifics remain tentative, project planners anticipate a debut at least two years away and contemplate potential touring legs across diverse markets.
Pophouse’s stake in Sia’s catalogue is restricted to publishing and master‑recording rights, intentionally excluding name and likeness considerations. Insider analysis puts the annual royalty income generated by her lead singles at approximately $18 million stemming from writing and performance streams. Such a structured approach promises outsized returns for both parties, especially given the star’s unrivaled streaming prominence throughout the industry.
Her catalogue boasts extraordinary audio traction: nine of Sia’s releases have exceeded one billion streams on Spotify alone. Notable milestones include “Titanium,” which has accumulated 2.4 billion streams, the self‑written “Unstoppable” and “Chandelier,” the collaborative “Dusk Until Dawn” (featuring Zayn), and the ever‑popular “Cheap Thrills”—the latter achieving multi‑billion‑stream numbers across various artists. These figures underscore the commercial scale of the asset being divested.
Building on the landmark success of the Abba Voyage initiative—a fully virtual residency introduced by Pophouse in 2022 at London’s Queen Elizabeth Olympic Park—the investment firm seeks to translate that technology into comparable experiences beyond Swedish borders.
Pophouse expanded its portfolio in 2024 by acquiring a majority stake alongside BMG over the Tina Turner “music interests,” including her name, image, and related trademarks. CEO Jessica Koravos outlined forthcoming endeavors focused on celebrating Turner’s legendary contribution and entrenching her legacy as the Queen of Rock ’n’ Roll.
