Snap-on Incorporated has finalized a multiyear agreement to extend its title sponsorship of the IndyCar Series event at the historic Milwaukee Mile, while also renewing its overarching partnership as the Official Tools & Equipment Partner of IndyCar and the Indianapolis Motor Speedway (IMS).
The long-term commitment reinforces Snap-on’s deep Wisconsin heritage. Established in Milwaukee in 1920, the company operates 15 manufacturing facilities across the United States, including two in Southeast Wisconsin.
“Bringing IndyCar racing back to the legendary Milwaukee Mile in 2024 was a win for Wisconsin and a win for race fans everywhere,” said Shari Black, CEO of Wisconsin State Fair Park.
“We’re extremely grateful for Snap-on’s continued support and its long-term commitment to this event. We look forward to collaborating to deliver the fastest racing on earth at the world’s most historic track.”
Christian Rasmussen, Ed Carpenter Racing
Photo by: Penske Entertainment
The partnership coincides with the track’s upcoming double-header event featuring the Snap-on Makers and Fixers 250 on Saturday and the Snap-on Milwaukee Mile 250 on Sunday. Attendees in the Free Fan Zone can explore the interactive Snap-on Experience, observe tool demonstrations, meet drivers for autographs, and view the company’s popular truck parade.
“Snap-on has been dedicated to celebrating the pride and dignity of Makers and Fixers performing critical work for over a century, and Milwaukee is a wellspring of the energy that has driven our enterprise from the very beginning,” said Nick Pinchuk, Snap-on chairman and CEO.
“Extending our partnership with the Milwaukee Mile, IndyCar, and the Indianapolis Motor Speedway reflects our deep respect for the skilled professionals of motorsports who make spectacular race days possible.”
The renewed deal highlights a shared emphasis on workforce development and technical expertise in motorsports operations.
“Our partnership with Snap-on reflects a shared commitment to the people, skills, and technical excellence that drive IndyCar,” said Mark Miles, CEO of IndyCar and Penske Entertainment. “This extension demonstrates the strength of our extensive relationship across IndyCar, IMS, and the Milwaukee Mile. We look forward to continuing our work together and celebrating the people behind the performance.”
Throughout the race weekend, the event will spotlight skilled tradespeople sustaining essential industries. Saturday’s race will honor technical education instructors, students, and partners addressing the nation’s skills gap, while Sunday’s main event will recognize the “Factory 15”—a select group representing thousands of Snap-on manufacturing associates. Winning pit crews at both the Milwaukee Mile and the Indianapolis 500 will receive the Snap-on Makers and Fixers Award.
