SoFi Technologies is positioned for a rebound after a steep sell‑off in 2026, according to StoneX Financial. The firm initiated coverage of the fintech stock with a Buy rating and set a $25 price target, implying roughly 64% upside from Monday’s close. “SOFI’s share price is down about 40% this year, yet its second‑quarter 2026 adjusted net revenue rose more than 40% year‑over‑year,” said analyst Mark Palmer in a client note Monday. “A 40% decline alone does not render a stock cheap, but when combined with strong operating momentum and an overlooked new business line, it becomes attractive in our view. In Q2 2026 SoFi added more members, deposits, products and profit than in any prior quarter, yet the market punished the stock as if each metric were deteriorating.” Year‑to‑date, SoFi shares have fallen roughly 42%, reflecting concerns over its sizable investments in long‑term growth initiatives and its ability to deepen its client base. Nevertheless, StoneX expects the company to regain traction as it translates top‑line expansion into profitability, especially after a substantial marketing push. Palmer also highlighted the potential boost from an accelerating member flywheel and what he described as “the most advanced bank‑issued stablecoin franchise in the United States.” Analyst sentiment remains divided: of the 27 analysts tracking SoFi, 12 rate the stock Buy or Strong Buy, an equal number hold a Hold rating, and three advise Sell, according to LSEG data.
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