Star‑Studded Reports Highlight Hollywood’s Presence at the 2026 FIFA World Cup

From Katy Perry’s opening‑ceremony performance to Lionel Messi’s continued dominance on the pitch, the 2026 FIFA World Cup has been a showcase of athletic excellence and celebrity allure. Beyond the action on the field, a roster of actors, musicians, and sports figures have taken to the sidelines, turning stadium suites into celebratory hubs for fans and sponsors alike.

Financial services provider SoFi has been a central venue for these appearances, hosting the likes of Sterling K. Brown, Simu Liu, Chloe Bailey, and Nick Lachey in its VIP suites at Los Angeles Stadium. Brown and Bailey joined Dylan Efron, Ginny & Georgia star Brianne Howey, and actor Jay Ellis for the U.S. Men’s National Team’s opening match on June 12, where they enjoyed the performances of Perry, Lisa, Rema, Anitta, and Future before the U.S. secured a 4‑1 victory over Paraguay.

During the game, Brown changed into an official U.S. Nike jersey in the suite’s corner, while Efron captured moments with his girlfriend from a front‑row seat. Bailey, meanwhile, added flair in a red‑and‑white fringe top, embodying the festive spirit of the event.

SoFi repeated its hospitality for the U.S. team’s final Group‑Stage match, welcoming Simu Liu and his friends to a decked‑out suite. Liu, who recently launched new rice bowls for his frozen‑foods company MìLà, humorously noted that his Canadian citizenship would be at risk if he backed another team, only to be spotted cheering Canada to a 1‑0 win over South Africa a few days later.

The matches highlighted the perks of SoFi’s membership program, SoFi Plus, which offers benefits such as cash‑back rewards, financial planning sessions, and exclusive access to high‑profile events. The company emphasized that these experiences connect members to the cultural moments that matter most.

Elsewhere on the East Coast, vodka‑seltzer brand NUTRL hosted journalists during the France versus Senegal match at MetLife Stadium (renamed “New York New Jersey Stadium” for the World Cup). As the officially licensed hard‑seltzer partner, NUTRL’s fruit‑infused beverages were a fitting refreshment for a sold‑out crowd battling a heatwave.

The fixture itself was a high‑octane contest, with Kylian Mbappé netting two of France’s three goals as they secured a decisive victory. In parallel, Guinness partnered with the soccer merch brand Art of Football for a pre‑World Cup celebration in New York City, featuring collaborative apparel and a lively atmosphere for influencers and VIPs.

In addition to stadium activations, the 2026 World Cup has spurred a wave of brand collaborations across sectors, from fashion retailers like PacSun and Urban Outfitters to other media partners. The tournament is set to conclude on July 19, promising more moments of global spectacle and cultural resonance.

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