Starbucks Prioritizes Quality Over Expansion to Drive Growth in China

Renovations and a ‘customers only’ seating policy are intended to boost appeal

Starbucks is distancing itself from direct competition with rival Luckin Coffee as it expands its store network. (Photo by Kohei Fujimura)

Dalian, China — Starbucks is rebranding its Chinese operations following a shift to a joint venture with a local investment fund, focusing on store quality rather than sheer volume or price.

Source link