Strive, Inc. acquired an additional 21 bitcoin between July 13 and July 17 at an average price of approximately $63,221 per coin, representing a $1.3 million investment, according to a Form 8-K filed with the Securities and Exchange Commission on Monday.
The transaction increased the Dallas-based treasury company’s total holdings from 19,900 to 19,921 BTC. The purchase occurred while the company’s liquidity strengthened; cash and cash equivalents rose $3.3 million to $157.4 million as of July 17, up from $154.1 million a week earlier.
This modest accumulation represents a slower pace compared to the rapid acquisition strategy that pushed the firm past the 19,000 BTC threshold during the spring. Strive (Nasdaq: ASST) trades its Class A common stock alongside its Variable Rate Series A Perpetual Preferred Stock, listed under the ticker SATA.
Class A shares outstanding increased to 73,869,961 from 73,426,164, a rise of 443,797 shares attributable to the company’s at-the-market offering program. Class B shares decreased slightly by 3,335 to 9,800,012, while the SATA share count remained unchanged at 7,829,502.
The filing also detailed Strive’s position in Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock (STRC). The company held 505,000 STRC shares across both reporting dates, though the fair value of that stake declined by $1.1 million to $43.1 million as of July 17.
Strive Commits to Aggressive Bitcoin Accumulation
Chief Executive Matthew Cole signed the report, reiterating his characterization of Strive as a committed buyer with a pledge to continue acquiring bitcoin “hand over fist.” The company finances its accumulation through perpetual preferred equity rather than convertible debt, a structure Cole has described as a safeguard against forced liquidation.
Strive’s current formation traces back to a merger between Strive Asset Management and Asset Entities, after which the combined entity built a bitcoin treasury from inception. The company expanded that foundation significantly through the all-stock acquisition of Semler Scientific, a medical-technology firm that contributed its own bitcoin holdings. Shareholders approved the Semler transaction, which closed in January and propelled combined holdings above 12,000 BTC.
The average cost of the latest purchase, roughly $63,221 per coin, sits below the price levels paid during much of Strive’s earlier accumulation phase. The addition contributes to a treasury assembled at a blended cost basis that management links to a long-term investment thesis on the asset.
Rapid growth has carried accounting costs. Strive reported a $393 million net loss over its first six months as a public company, a figure largely driven by the accounting treatment of its bitcoin position and share issuance activity. Management has outlined a long-term target of a $4.2 billion war chest to fund further bitcoin acquisitions.
The company’s model relies on issuing shares into the open market and swiftly converting the proceeds into bitcoin, a mechanism designed to increase bitcoin exposure per share while attempting to mitigate dilution. Strive currently ranks among the top ten public corporate holders of bitcoin, a category led by Strategy with 843,775 BTC.
The filing included standard cautionary language regarding forward-looking statements, highlighting risks associated with the Semler integration, digital asset volatility, interest rate fluctuations, and potential dilution from future share sales. The company also noted it may adjust the SATA dividend rate as a tool for managing its preferred stock obligations.
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