Sushiro Brings Affordable Conveyor-Belt Sushi to NYC as Japanese Chains Eye U.S. Growth

Food & Beverage

Conveyor belt sushi chain targets diners priced out of high-end omakase

Sushiro’s first U.S. restaurant is located in the densely populated central Manhattan. (Photo by Kenji Asada)

PAK YIU

September 1, 2026 10:14 JST

NEW YORK — One of Japan’s largest conveyor belt sushi operators is preparing to launch its first U.S. location in Manhattan this October, aiming to capitalize on increasing consumer appetite for budget-friendly dining options.

The new restaurant, situated in the heart of central Manhattan, represents a strategic move by the chain to expand internationally while addressing the needs of diners who may find traditional high-end sushi establishments cost-prohibitive.

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