US Startup Backed by Pentagon and Toyota Moves to Reduce Dependence on Chinese Rare-Earth Supplies

Materials

Hertha Metals breaks ground on Texas plant to make rare-earth magnet material

Hertha Metals’ demonstration facility in Texas. The company has broken ground on a full-scale plant. (Hertha Metals)

YUJI OHIRA

October 12, 2026 03:36 JST

HOUSTON, Texas — An American company is building a plant in Texas to make a key ingredient for high-performance magnets in the U.S. instead of China.

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