Versant Acquires Full Swing for $530 Million to Build Multi-Sport Technology Platform

Versant Media Group has agreed to acquire sports technology company Full Swing for $530 million in cash, a move that significantly expands its portfolio beyond traditional linear television.

Full Swing develops hardware and software used by consumers, competitive athletes, coaches, and commercial venues. The company was previously owned by private equity firm Bruin Capital alongside a group of minority investors.

Following its spin-off from Comcast earlier this year, Versant stated its intention to generate at least half of its revenue from non-linear TV sources. The company currently operates a suite of cable networks formerly housed under Comcast-owned NBCUniversal.

The transaction is expected to close in the second half of 2026, according to the companies.

While Full Swing originated in golf, it is actively expanding into baseball and other sports. Its interactive platform facilitates simulations and delivers performance data to support practice, play, training, and entertainment.

Within Versant, Full Swing will integrate into the company’s golf business, which includes Golf Channel, GolfNow, and GolfPass. It will operate within Versant’s Digital Platforms and Ventures portfolio, with Full Swing CEO Ryan Dotters joining Versant and reporting to Will McIntosh, president of digital platforms and ventures.

“Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands, and creating new ways to serve passionate audiences,” Versant CEO Mark Lazarus said in a statement. “Sports are becoming more interactive, more data-driven, and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sport technology platform for athletes, coaches, consumers, and fans.”

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