Photos show President Luiz Inácio Lula da Silva at the Planalto Palace on Sept. 16, 2026, and right‑wing candidate Flavio Bolsonaro at the Maracanazinho gymnasium in Rio de Janeiro on Aug. 22, 2026.
Evaristo Sa | Mauro Pimentel | Afp | Getty Images
With the first round of Brazil’s presidential election set for Sunday, Wall Street is preparing for two very different market scenarios depending on the race’s outcome.
“The Brazil trade is: Does Lula win or does Bolsonaro win?” said Fernando Marengo, chief economist at Black Toro Global Investments.
Lula, the 80‑year‑old leftist who seeks a fourth term, faces 45‑year‑old Flavio Bolsonaro, the son of former President Jair Bolsonaro. If neither reaches 50 % of the vote, a runoff will be held on Oct. 25.
Markets anticipate a rally in Brazilian bonds, currency and equities if Bolsonaro wins, while a Lula victory is expected to have the opposite effect.
Recent poll gains for Bolsonaro have lifted Brazilian stocks, with JPMorgan noting that the MSCI Brazil index “rose by 0.25 % on average each day Flavio gained in the polls.”
Kalshi prediction markets currently give Bolsonaro a 60 % chance of victory versus 39 % for Lula. Although such markets are banned in Brazil, Aurora Macro Strategies adviser Richard Lapper cautioned that “the balance has shifted toward Flavio over the past month, but not nearly as far as the prediction markets are pricing.”
Bovespa since Nov. 1, 2016
Bolsonaro is favored by investors because he promises stricter fiscal discipline, an area many economists say Brazil urgently needs. Public debt stands at 81.9 % of GDP, up roughly ten percentage points since Lula took office.
“We need a 3‑3.5 % fiscal adjustment to stabilize the debt‑to‑GDP ratio,” said Leonardo Porto, Citi’s Brazil economist. “It can’t come only from one‑off measures like asset sales; Brazil needs a permanent fiscal adjustment.”
That adjustment will likely require spending cuts or tax increases—both politically challenging. About 90 % of the budget is constitutionally mandated, and Brazil’s tax burden of 32 % is already the highest in Latin America according to the OECD, limiting growth prospects.
Should Bolsonaro succeed in enacting a “robust reform agenda,” JPMorgan says the rewards could be substantial.
The bank draws parallels to Jair Bolsonaro’s 2016‑2020 term, when pension reform—setting a minimum retirement age of 65 for men and 60 for women—saved hundreds of billions of dollars. Under that reform, Brazil’s two‑year yields fell to about 4.7 % and equities surged 130 %.
If a similar reform wave occurs, JPMorgan projects interest rates could ease to neutral levels—6 % real and 10 % nominal—potentially pushing MSCI Brazil upside between 21 % and 41 %. The forward price‑to‑earnings ratio could climb from its current 8.6 toward 13.3, a level last seen in 2020.
The currency impact is “bimodal,” JPMorgan notes, with USD/BRL forecast at 5.50 if Lula wins and 4.90 if Bolsonaro prevails.
Elections also determine the full lower house and one‑third of the Senate, factors that will shape the legislature’s ability to pass reforms.
Black Toro’s Marengo highlighted recent pro‑business victories in Latin America, noting Colombia’s risk‑premium compression of about 200 basis points and strong stock‑market gains similar to those seen in Peru. He warned that part of the favorable pricing may already be reflected in Brazilian markets.
Broader risks include rising global interest rates and the El Niño weather pattern, which could harm agricultural exports across the region.
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