The passion for football in Mexico remains undiminished, yet the cost of experiencing the World Cup firsthand has become a significant barrier for many fans. World Cup tickets are commanding hundreds of euros, starkly contrasting with the approximately 40 euros typically paid for domestic matches. Adding to the financial strain, the price of food and beverages at stadiums has also surged. For the majority of Mexicans, these escalating costs render the World Cup increasingly unaffordable, often overshadowing the excitement of the tournament itself.

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