British football content creator Ellis Platten says he is not impressed with several innovations introduced at this year’s World Cup, notably the halftime show and the scheduled hydration breaks.
These hydration breaks occur 22 minutes into each half and have occasionally been leveraged by U.S. broadcasters to insert advertisements.
He adds, “While I understand the World Cup final is already the planet’s most‑watched spectacle, I don’t believe it needs extra embellishments.”
“As a football fan in the stadium, I’ve noticed that by halftime the crowd often grows restless.”
The 28‑year‑old has spent the past month traveling between the host countries to attend World Cup matches.
He says he is curious to observe how the halftime entertainment influences the overall flow of the match.
The International Football Association Board has previously turned down proposals to lengthen halftime beyond 15 minutes, citing player‑welfare worries and the risk of injury from extended inactivity.
Platten observes, “You might almost need to make a substitution at halftime purely for player‑welfare reasons.”
He continues, “They aren’t considering those concerns; they’re simply excited about the prospect of having Justin Bieber on stage, even though Lionel Messi is playing in the World Cup final — I’d argue Messi matters far more.”
Glover shares his sentiment, saying she isn’t convinced football requires a halftime show at all.
“The tournament feels markedly American to her; watching the U.S. broadcast, she notes the abundance of commercials and the scarcity of substantive analysis.”
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