Technology
Rising costs and component shortages lead some brands to slash outlook by up to 30%
Smartphones on display at a Xiaomi retail shop in Beijing on March 16. Several Chinese handset makers are lowering shipment targets this year. (Photo by Tomoki Mera)
CHENG TING-FANG and LAULY LI
In Taipei, major Chinese smartphone brands such as Xiaomi, Oppo, and Vivo have informed suppliers of further reductions in their 2026 shipment targets, down by up to 30%, citing persistently high costs and severe component shortages that continue to impact the industry, according to sources familiar with the situation.