While Watches and Wonders remains the watch industry’s premier annual event each April, Geneva Watch Days has steadily matured since its 2020 debut during the pandemic. The fair now serves as a significant platform where major brands can sequence key releases and generate focused attention away from the busiest season.
A secondary marketing push in the latter half of the year comes at a useful time, given that Swiss watch exports contracted again in 2025 following declines in 2024. Despite ongoing tariff volatility in the United States, America remains the largest single market for Swiss timepieces, and early indicators suggest the sector’s downturn may be stabilizing.
Below are the most notable releases from the past week.
Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis
Courtesy of Brietling
Drawing inspiration from the 1960s Breitling Navitimer 806 Mk5 famously worn by Miles Davis, this manual-wind B09 features a display caseback and design cues rooted in the original—including the Twin Jet logo, reverse-panda dial, faux-aged cream lume, and 41-mm case. Limited to 500 pieces, it offers a stainless-steel on calf-leather strap version for $8,900, while the bracelet model with round vents is priced at $9,600.
Casio G-Shock “CasioNaut” Series
Courtesy of Notebookcheck
Although not part of Geneva Watch Days, the leaked GAC-2500 series represents a significant departure for Casio’s G-Shock line. Drawing from the DW-5000C, the original 1983 G-Shock, the resin analog collection evokes the design language of Patek Philippe’s Nautilus—much as the earlier “CasiOak” referenced the Royal Oak. Dubbed “CasioNaut” and “CasioTilus” by enthusiasts, the series is expected to launch in November in white, black, green, and yellow resin at approximately 20,900 yen ($134), with stainless-steel GMC-2500D variants rumored at around $320.
Oris ProPilot X Gonzo Edition
Courtesy of Oris
After its Miss Piggy and Kermit collaborations, Oris returns with a more refined Muppets partnership. The ProPilot X Gonzo Edition reimagines the base model with subtle, sophisticated nods to Gonzo the Great, including the character on the mainspring and a red chili-shaped 10-day power reserve indicator at 11 o’clock—inspired by one of Gonzo’s signature shirts. Priced at $10,500, the edition commands a premium over earlier Muppets models.
Zenith Chronomaster Solo Sport
Courtesy of Zenith
Zenith’s Solo Sport makes the El Primero movement more accessible in a 40-mm steel divers watch. Rather than a chronograph, it offers 200 meters of water resistance and a unidirectional rotating ceramic bezel. The black ceramic dial highlights the caliber’s high-frequency operation with a “Shark tooth” minute track, demonstrating the movement’s 5 Hz (36,000 vph) beat rate. Available with a date window for $10,900 or without for $9,800, it targets enthusiasts seeking value.
Hamilton Khaki Field Murph
Courtesy of Hamilton
Hamilton, absent from Geneva Watch Days, has instead upgraded its Interstellar Murph collection with a new edition that leans further into its cinematic heritage. The watch features a dappled, comet-inspired dial with a blue center meant to evoke ionized gases in space, a nod to Christopher Nolan’s film. Offered in the popular 38-mm size for $995, the update refines an already successful design.
Ming 57.05 Comet
Courtesy of Ming
Ming, the independent brand founded in 2017 by designer Ming Thein, continues to blend refined aesthetics with technical innovation. The 57.05 Comet is a 40-mm stainless-steel worldtimer featuring a patent-pending system for daylight saving time adjustments. Named after the de Havilland Comet, the world’s first commercial jet, the watch uses a split bezel to separate cities: those observing daylight saving sit on an outer ring that can be rotated to advance affected timezones by one hour, while fixed cities remain on the inner bezel.