A bill targeting the proliferation of unauthorized AI-generated deepfakes has advanced past the Senate Judiciary Committee, marking significant progress for a top entertainment industry priority this year.
The legislation passed the committee unanimously by voice vote on Thursday, though three Republican senators—Mike Lee, Ted Cruz, and Eric Schmitt—raised First Amendment concerns.
The bill aims to address the surge of unauthorized deepfakes, following testimonies from performers on Capitol Hill regarding misuse of their voice and likeness.
It would grant individuals the right to authorize the use of their voice and likeness in digital replication. This digital replication right extends posthumously, transferable by heirs and executors, though it terminates no later than 70 years after an individual’s death.
The bill excludes applications in news, documentaries, sports, biographical works, and for purposes of commentary, criticism, or parody.
It has broad backing from entertainment guilds, studios, record labels, and tech companies including OpenAI and Google/YouTube. A revised version introduced last month includes procedures for challenging content removals and exemptions for libraries, archives, and research institutions.
Mitch Glazier, CEO of the RIAA, stated, “We are encouraged by today’s passage in the Senate Judiciary Committee and look forward to the bill’s passage into law later this year.”
Sen. Cruz emphasized protecting satire, citing a recent example involving Spencer Pratt’s AI-generated campaign ads during Los Angeles’ mayoral race. He argued such content “were hysterical” and should remain protected under the legislation.
Companion bills were introduced in the House. Sponsors include Sen. Marsha Blackburn (R-TN), Sen. Chris Coons (D-DE), Sen. Thom Tillis (R-NC), Sen. Amy Klobuchar (D-MN), Rep. Maria Salazar (R-FL), Rep. Madeleine Dean (D-PA), and Rep. Adam Schiff (D-CA), who warned that rapid AI advances have enabled exploitation of personal likenesses without consent.

