https://mumbrella.com.au/wp-content/uploads/2026/07/AMP-and-Expert-Discuss-Economic-Forces-for-Marketing-Strategies
The economy decoded: What every marketer needs to know
Diana Mousina, AMP’s deputy chief economist, will lead a session exploring the macroeconomic forces shaping Australia’s commercial landscape. Focusing on cost-of-living pressures, shifting household behaviors, and emerging market risks, the discussion will provide actionable insights for marketers navigating today’s dynamic environment.
The conversation will unravel how evolving economic conditions are impacting consumer priorities and business strategies, from media planning adjustments to budget allocation decisions. Attendees will gain clarity on balancing tactical investments amid growing unpredictability while leveraging data-driven frameworks for decision-making.
Finding new clients in a world of shorts, overviews and distractions
The rise of AI overviews and fragmented search ecosystems has dramatically altered visibility for publishers and brands. Organic traffic continues its steep decline, forcing marketers to rethink channel strategies across platforms like social media, display, and PR.
Featuring Mary Hughes (Ptarmigan Media), David Higgins (Perpetual/Pendal), and Owen Rask (Rask), this panel explores tactics for capturing audience attention in an era of algorithmic interference. Moderated by Julian Peterson (Dianomi), participants will debate platform effectiveness and ROI optimisation frameworks for modern attribution models.
The power gap of women 45+: The biggest growth opportunity you’re probably overlooking
Australia’s women over 45 constitute a rapidly expanding economic powerhouse, driven by converging retirement planning needs, wealth management, and household spending decisions. Brands that neglect this demographic risk missing lucrative opportunities in financial services and lifestyle sectors.
Joining experts Effie Zahos (Australian Women’s Weekly), Nicky Briger (Are Media), and Rebecca Huntley (89 Degrees East), the session will examine tailored approaches for engaging this psychographically diverse cohort. Topics include identity-centric messaging, intergenerational product design, and omnichannel journeys addressing unique financial aspirations.
