Apple has announced price increases across its product lineup, including the MacBook Neo. Despite the upcoming hike, Amazon offers the latest model at $590 during Prime Day. The MacBook Neo typically starts at $699 on the Apple Store, and many retailers have yet to adjust their prices.
The price surge is partly driven by rising memory costs as demand for artificial intelligence hardware climbs. This has pushed up the cost of laptops and tablets, including Apple’s recent releases.
Apple has already lifted base pricing on several devices. For example, a basic iPad with 128 GB now starts at $449 (previously $349), an iPad Air at $749 (formerly $599), and a MacBook Air with 512 GB at $1,299 (up from $1,099). The MacBook Neo’s 256 GB model now begins at $699, compared with $599 before the increase.
Currently, Amazon’s $590 price is the most attractive option for those considering the Neo. Prices on the Apple Store have risen to $700 for the 256 GB model and $800 for the 512 GB version, making the Amazon deal a compelling savings opportunity. With 8 GB of RAM, an A18 Pro chip, and up to 512 GB of storage, the Neo remains a solid choice for students and casual users who need a reliable, lightweight laptop.
For most buyers, securing a MacBook Neo at the current discount before the price hike is the smartest move.
The Prisma Day promotion runs from Tuesday, June 23 to Friday, June 26, 2026, and offers a brief window to capture these savings.