As the holiday season approaches, Barbie’s latest release adds a bright new dimension. This week Mattel launched an 11‑inch Barbie doll dressed in a menorah sweater that lights up, part of the brand’s new “Ugly Sweater” collection. The doll also features bouncy brown hair and delicate freckles across her face.
Retailing at Walmart for less than $30, the toy has already captured significant attention. The retailer reports that hundreds have been sold in the past 24 hours, and sales are expected to rise as Hanukkah draws near (this year December 4–12).
Fans have been enthusiastic on social media, with many praising the doll’s design. Reddit users highlighted the quality of the sweater and expressed excitement about adding the Barbie to their families. One commenter noted, “I’m thrilled that Mattel has finally recognized Chanukah.”
The doll’s menorah is particularly noteworthy for its accuracy. Observant viewers quickly pointed out that the nine‑branch candelabrum is correctly depicted, a detail often missed in holiday merchandise.
Barbie’s creation by Jewish inventor Ruth Handler adds a meaningful historical touch. Handler, who co‑founded Mattel with her husband in 1945, helped build the brand into a global icon. More than eight decades later, Barbie still sells three dolls every second.
Barbie’s recent releases have been highly successful, including a near‑sold‑out Lenny Kravitz “Kenbassador” doll. This Hanukkah edition is generating similar buzz, making it a timely addition for shoppers looking for a festive collectible.
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