Bybit Indonesia Unveils Locally Regulated Exchange After NOBI Acquisition

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has launched Bybit Indonesia following its majority acquisition of PT Enkripsi Teknologi Handal, the company formerly known as NOBI.

The platform began operations on July 15, 2026, as a locally regulated entity under the supervision of Indonesia’s Financial Services Authority (OJK), marking Bybit’s expansion into one of Southeast Asia’s largest and fastest-growing digital asset markets.

Bybit Enters Indonesia Through a Locally Regulated Platform

This launch reflects a growing trend among global cryptocurrency firms to pursue regulated entry into key markets, emphasizing local licensing and compliance as critical components of expansion strategies.

Bybit Indonesia will roll out its services in phases, initially offering over 500 trading pairs. The platform will be underpinned by robust liquidity infrastructure, advanced market surveillance, and stringent risk‑management controls that satisfy OJK regulations while adhering to Bybit’s global operational standards.

Subsequent product and service introductions will be staged progressively, incorporating mandatory disclosures and enhanced consumer‑protection mechanisms as part of each rollout.

The Indonesian subsidiary will be led by Lawrence Samantha as Chief Executive Officer, Dionisius Evan as Chief Operating Officer, and Steven Gotama as Chief Marketing Officer. Having previously held senior roles at NOBI, the trio will be responsible for implementing compliance frameworks, managing daily operations, and engaging with regulators and industry stakeholders.

Samantha noted that the acquisition combines Bybit’s global infrastructure with deep local market insights and regulatory expertise.

“Products will be launched progressively, consistent with OJK requirements,” Samantha added.

Bybit Indonesia exemplifies the exchange’s broader strategy of entering new markets via locally compliant, regulated structures. The company views Indonesia as a long‑term strategic market, given the accelerating adoption of digital assets.

Bybit CEO Ben Zhou highlighted that Indonesia offers a significant opportunity for the digital asset industry, while emphasizing that sustainable growth can only be realized through regulatory alignment and responsible operations.

Education Efforts Target New Crypto Users

Beyond trading services, Bybit Indonesia will place education at the core of its local strategy, launching initiatives such as Bybit Learn to enhance Indonesian users’ understanding of digital assets and promote responsible participation.

Indonesia has emerged as a leading cryptocurrency market in Asia, where regulators are increasingly focusing on licensed platforms, consumer protection, and oversight of digital‑asset activities.

Why This Matters

Bybit’s entry into Indonesia via a licensed, locally managed platform underscores a broader industry shift, as exchanges increasingly prioritize regulatory compliance when expanding into Southeast Asian markets.

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