“In a statement released to various media outlets, Callaway — a longtime partner of Good Good since 2023 — expressed disappointment with the advert and praised the brand’s willingness to address the issue.”
“We look forward to working together to ensure a more inclusive space in golf.”
Launched in 2020 as a YouTube channel, Good Good has grown into one of golf’s leading content creators.
“Its regular clips feature male and female players competing across various challenge formats. The channel also produces made‑for‑TV series and advertisements for golf apparel and related merchandise.”
“The PGA Tour is actively seeking deeper partnerships with social‑media creators and recently unveiled plans for the inaugural Good Good Championship in Texas, slated for November.”
“The PGA Tour emphasized that golf’s power lies in bringing people together and fostering an inclusive environment, according to a spokesperson reacting to the contested video.”
“We do not tolerate violence of any kind, and the deleted footage contradicts our values of inclusivity and respect.”
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