The new mixed‑doubles format, now decided within a 48‑hour window, will likely remain controversial for those who object to such a rapid conclusion to a Grand Slam title.
Yet there is no doubt that the event now draws significantly greater global viewership.
Unlike earlier years when mixed doubles was largely a showcase for credentialed spectators, this year’s semifinals and final were staged under night lights, guaranteeing a larger television audience.
Despite the introduction of a qualifying tournament this year, specialist doubles players still find themselves with limited opportunities in an event that now revolves around the singles stars.
Those who do secure a spot in the draw, however, are competing for a prize purse that is five times larger than the previous format.
Similarly, the prize money for men’s and women’s doubles—still dominated by specialist players—has increased dramatically to match the elevated purse in mixed doubles.
Singles stars appreciate the format and the early exposure to the show courts, yet the tournament will never be a priority for them.
Iga Świątek, Frances Tiafoe and Daniil Medvedev withdrew just before the event; the first two cited the need for rest following successful streaks, while the latter felt he required additional matches before the US Open.
If the United States Tennis Association can draw star pairings such as Serena Williams and Carlos Alcaraz, or Aryna Sabalenka and Novak Djokovic, it will deem the initiative a success.
Mixed doubles is merely one component of the US Open’s expanding ‘Fan Week’ festivities.
Roger Federer participated in an exhibition match alongside Andre Agassi, John McEnroe and Andy Roddick on Tuesday, while Amanda Anisimova and Alexandra Eala were among the performers for the ‘Stars of the Open’ event on Thursday evening.
All of this followed The Lumineers’ official US Open kick‑off concert inside Louis Armstrong Stadium last Friday night.
The concert took place nine full days before the main draw began.