Executive Changes: Axel Arigato Names New CEO and Nike Announces Leadership Shifts

Albin Johansson transitions to chairman of Axel Arigato

Background: After 12 years as co‑founder and CEO of Axel Arigato, Albin Johansson is moving from day‑to‑day operational leadership to chairman of the board. In this role he will continue to guide the brand’s long‑term strategy, business direction and legacy while prioritizing time with his growing family. Frederic Serrant has been appointed CEO, bringing 17 years of experience from Adidas and Mars.

Effective: February 9, 2026.

Company comments: “After more than a decade of building the brand, I’m proud to operate as chairman of the board, allowing me to focus on the long‑term future of the brand, while ensuring its values, culture and creative integrity remain intact,” Johansson said. Serrant added, “I am very much looking forward to joining the team, learning from them, and together writing the next chapters of Axel Arigato.”

Albin Johansson.

Photo: Courtesy of Axel Arigato

Nike announces EMEA and Greater China appointments

Background: César Garcia has been appointed VP/GM of Nike’s EMEA division. Garcia began his career with Nike nearly 25 years ago in Spain and will lead brand, marketing and growth strategy for the region, succeeding Carl Grebert, who is retiring after 30 years with the company. Cathy Sparks has also been named VP/GM of Greater China, succeeding Angela Dong. In her new role, Sparks will guide Nike’s next chapter in China, working with next‑generation local athletes.

Effective: February 2 (Garcia) and March 31 (Sparks), 2026.

Company comments: “César [Garcia] is a builder. He sets a clear bar, develops strong teams, and moves with intent. That combination makes him the right leader for EMEA at this moment,” Elliott Hill wrote in an internal memo. He added, “Cathy has lived and worked across multiple regions, including Asia, and brings deep intuition for athletes, consumers, and the role Nike plays at the intersection of sport and culture. She builds strong teams, moves with urgency, and knows how to bring Nike’s magic back to markets that need it most.”

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