Fashion’s Quiet Revolution: How Independent Brands Triumphed Over the Venture‑Backed DTC Playbook

Business of Fashion editor Diana Pearl and Sheena Butler‑Young examine why a new wave of independent fashion labels turned their backs on the fast‑scale, venture‑funded direct‑to‑consumer model. By embracing a slower, more disciplined growth strategy, these brands achieved lasting profitability and resilience in a crowded market.

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