The Golden State Warriors will soon sport a new corporate patch on their jerseys, establishing a fresh standard for sports sponsorships.
IREN, an Australian‑based vertically integrated AI cloud platform, will display its brand on the team’s uniforms starting with the 2026‑27 season under a deal valued at over $50 million annually.
According to Sportico, the agreement represents the largest sponsorship transaction ever recorded in North American sports.
The Warriors will begin wearing the IREN patch on their jerseys from the 2026‑27 season onward. (Iren / Fox News)
The agreement is administered by the Golden State Group, the conglomerate that oversees the Warriors, the WNBA’s Golden State Valkyries, and the NBA G‑League’s Santa Cruz Warriors, among other entities.
‘The Warriors jersey badge serves as our most visible global platform, making it essential to partner with a brand that shares our vision for innovation and community impact,’ Golden State Chief Commercial Officer Mike Kitts said in a press release. ‘IREN is dedicated to advancing technology, education, and local initiatives, perfectly aligning with our ambition to drive global innovation and create a lasting legacy throughout the Bay Area and beyond.’
‘What sets Golden State apart is the platform they’ve cultivated — championship success, a pioneering business model, and a deep community commitment that reinforce one another over time,’ said Daniel Roberts, Co‑Founder and Co‑CEO of IREN.
The partnership is reportedly valued at more than $50 million per year, marking the largest sponsorship deal in North American sports. (Iren / Fox News)
At IREN, we view our business through a comparable lens. We own and operate the entire infrastructure stack — including power generation, data centers, and compute resources — enabling us to support the world’s most demanding AI workloads while investing in the communities that sustain us. This partnership unites two entities focused on execution and sharing a dedication to the people and the city shaping the future.
Beyond the jersey patch, the collaboration designates IREN as the Official AI Cloud Partner of Golden State, adds branding to warm‑up apparel for the WNBA’s Valkyries and the Santa Cruz Warriors, provides prominent exposure throughout San Francisco’s Chase Center, and serves as the presenting sponsor for the Warriors’ annual City Edition program.
Golden State Warriors guard Stephen Curry smiles at the conclusion of the third quarter during his team’s NBA game against the San Antonio Spurs in San Francisco on Saturday, Dec. 4, 2021. (Stephen Lam/The San Francisco Chronicle via Getty Images / Getty Images)
IREN provides GPU clusters for AI training and inference to clients in the Bay Area and globally. The company has secured over five gigawatts of power worldwide to support AI workloads and is focused on building the infrastructure that drives the next generation of technological advancement.
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