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According to a recent HSBC survey, investors still turn to professional financial advisers for their ultimate investment choices, even though artificial intelligence is increasingly used during the early research stages.
The study, which gathered responses from about 10,000 affluent and high‑net‑worth individuals across ten markets, revealed that 62% rely on financial professionals and institutions for their primary investment ideas.
In terms of decision‑making influence, 37% of respondents indicated that human financial experts were the most significant factor, a figure three times higher than those who cited AI as the main influence.
HSBC highlighted that emotional reassurance, strategic expertise, judgement, and the ability to validate information and spot errors in AI‑generated data are key reasons why professional human advisors remain the preferred choice for final decisions.
Youthful investors, however, lead the adoption of AI. The survey found that 86% of Gen Z and 82% of millennials use AI to inform their financial and investment choices. Gen Z primarily uses AI to identify potential risks and avoid mistakes, while millennials employ it mainly to accelerate research and analysis.
Even though AI plays a limited role in final investment decisions, nearly half of respondents said it boosts their confidence and willingness to take calculated risks, particularly among Gen Z and millennials.
The impact varies by region, with Asia and the Middle East—including India, the United Arab Emirates, Malaysia, and Hong Kong—showing a stronger effect. In contrast, investors in the U.S., Singapore, Taiwan, and the U.K. adopt a more measured approach.
“Clients increasingly use AI to explore options, but when it comes to making investment decisions, they value the judgement, context, and accountability provided by trusted wealth advisers,” said Barry O’Byrne, CEO of International Wealth & Premier Banking at HSBC.
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