Ithaca Aims for Tourism Revival as Christopher Nolan’s ‘The Odyssey’ Spotlights Homer’s Legendary Island

While Greece’s marquee destinations like Santorini and Mykonos implement caps and fees to stem overtourism, the tiny Ionian island of Ithaca is preparing for a very different challenge: obscurity. Best known as the mythical homeland of Homer’s Odysseus, Ithaca has long remained a quiet backwater on the tourist trail. That may soon change, however, as Christopher Nolan’s upcoming epic adaptation of The Odyssey trains a global spotlight on the legendary locale, offering the island a rare Hollywood-driven opportunity to rewrite its economic future.

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