Joe Hendry Explains the Story Behind His Viral ‘Fire Logan Paul’ Song

Joe Hendry discussed his upcoming album, Beyond Belief, and the creation of his viral track during a recent interview with Insight with Chris Van Vliet.

Joe Hendry on His New Album Release

“The album came together somewhat by accident,” Hendry explained. “I was on NXT and thought I was being called up to SmackDown, so I recorded a song about The Miz for the Christmas segment. When I went up, Becky Lynch asked if I was officially up there, and I said, ‘I think so?’ It turned out I wasn’t, but WWE Music head Neil said they wanted to release the audio from my live SmackDown performance. I suggested recording it professionally instead of using the live audio, and he agreed. He then proposed an EP, and since I had just written a song for NXT, we had two tracks. He asked for one more, so I wrote ‘Going Up to SmackDown.’ We gathered four or five songs and decided to complete a full album, which I managed to write in three or four days.”

On the Album Mostly Being New Songs Except for ‘Fire Logan Paul’

“We included ‘Fire Logan Paul,’ and here’s the story,” Hendry said. “I was supposed to debut the night after WrestleMania with a song about signing to Raw. However, when I found out I was joining The Vision, I realized I needed to target the biggest, most controversial name: Logan Paul. The lyrics fit perfectly, and the track exploded beyond our expectations, so we had to add it to the album.”

On How He Creates a Song and If He Starts With the Lyrics

“I’m currently reading Rick Rubin’s book, and he discusses engineering a situation where creativity flows naturally,” Hendry noted. “That’s exactly how it worked for me. I came up with the concepts for all the songs in one or two days and spent the next couple refining them. I’m a huge Weezer fan, and I learned music by playing alongside their structurally simple songs. They’re like rock nursery rhymes, so I focus on a strong melody and verbal hook, then reverse engineer the rest. Rarely do I start with a verse; I need a hook like ‘Fire Logan Paul’ to build around.”

On the Throwback ’90s-Style Commercial for the Album

“That was the exact vibe we were going for,” Hendry shared. “The main inspiration was classic greatest love songs ads. We were booking a lot of gigs, and I realized we didn’t have a voiceover, so I just grabbed the pro mic in my house and recorded it myself. The WWE video crew is incredible, and we had a lot of fun leaning into the ’90s niche. For example, with the song ‘Tables, Ladders, and Chairs,’ every line is a gimmick match, and we just show the match. Why not?”

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