LE SSERAFIM Scores Fifth Top 10 on Billboard 200 with ‘PUREFLOW Pt. 1,’ Tallying 559K First-Week Global Sales

LE SSERAFIM for ‘PUREFLOW’ PT. 1

Photo Courtesy: SOURCE MUSIC

LE SSERAFIM continue to solidify their global standing with the release of their second full-length album, PUREFLOW Pt. 1.

The HYBE girl group secured its fifth career Top 10 on the Billboard 200, debuting at No. 10 with 41,000 equivalent album units in the U.S. Physical sales accounted for 34,000 of those units, while streaming contributed 7,000 through 7.1 million on-demand streams of the album’s 11 tracks. The release featured over 30 physical packaging variants, contributing to strong initial demand.

The latest chart success adds to LE SSERAFIM’s remarkable consistency on the Billboard 200, making them one of the most reliable K-pop acts on the U.S. albums chart. They join an elite group as only the eighth K-pop artist to achieve five or more Top 10 entries.

Their chart trajectory since debut includes:

• Crazy — No. 7 peak (47,000 units)
• HOT — No. 9 peak (45,500 units)
• Unforgiven — No. 6 peak (45,000 units)
• Easy — No. 8 peak (41,000 units)
• PUREFLOW Pt. 1 — No. 10 (41,000 units)

Global demand exceeded U.S. performance, with PUREFLOW Pt. 1 selling 559,207 physical copies worldwide in its first week according to South Korea’s Hanteo Chart. This marks the group’s second-highest opening week, behind their 2023 full-length album Unforgiven which moved 1,258,011 units initially.

The album’s 11-track set explores themes of strength and vulnerability through its anagrammatic title, featuring the Latin-house lead single “BOOMPALA” alongside moodier tracks like the R&B-club standout “iffy iffy” and the friendship anthem “Need Your Company.”

Looking ahead, LE SSERAFIM will launch their PUREFLOW World Tour in Incheon on July 11, with dates across Asia, North America, and Europe—the group’s first European performances. The “Pt. 1” designation signals more music from the PUREFLOW concept is planned for release.

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