Mattel Launches Pre-Orders for ‘KPop Demon Hunters’ Singing and Fashion Doll Collections

Mattel’s “KPop Demon Hunters” singing dolls of Mira, Rumi and Zoey.

Mattel Creations

Mattel has officially opened pre-orders for its new KPop Demon Hunters collection, featuring singing dolls of Rumi, Mira, and Zoey, alongside a line of fashion dolls representing the HUNTR/X trio and Jinu. These highly anticipated figures are scheduled for release in late July and early August.

The rollout comes as Netflix’s musical animated hit celebrates its first anniversary on June 20. To mark the occasion, Mattel and other licensing partners have accelerated the launch of various KPop Demon Hunter merchandise. While a fan-selected Demon Jinu doll is slated for a later 2027 release, the singing versions of the lead trio and the standard fashion dolls are available now, with shipping beginning in just over a month.

Last October, Netflix appointed Mattel as the master licensee for dolls and action figures for the KPop Demon Hunters franchise, while Hasbro was tasked with the development of games and role-play toys.

The singing dolls—featuring Rumi, Mira, and Zoey—are currently listed for pre-sale on the Mattel Creations website and through select retailers for $33 each. Shipping timelines vary by character: Zoey is expected to ship on July 31, while Rumi and Mira are scheduled for August 7.

Each singing doll is dressed in the iconic “Golden” performance outfit and includes a sound chip featuring three clips from the hit track. Rumi and Mira stand 11.5 inches tall, and Zoey stands 11 inches; all three feature fully rooted hair and detailed sculpted accessories.

The song “Golden” brought the film immense critical acclaim, winning the Oscar for Best Original Song at the 2026 Academy Awards, where the movie also took home the award for Best Animated Feature. Additionally, the film secured four American Music Awards in late May, including Song of the Year for vocalists EJAE, Audrey Nuna, and Rei Ami.

HUNTR/X and Jinu Join the New Fashion Doll Lineup

Complementing the singing series, Mattel has also introduced a line of fashion dolls. This collection includes Rumi, Mira, Zoey, and Saja Boys singer Jinu. The HUNTR/X dolls are outfitted in their signature demon-hunting gear, while Jinu is dressed in his “Soda Pop” attire.

The fashion dolls are priced at $27 each. Shipping is scheduled for July 31 for Mira, August 7 for Zoey and Jinu, and October 9 for Rumi. Like the singing collection, these figures are available via Mattel Creations and select retail partners.

KPop Demon Hunters (Rated PG) is available for streaming exclusively on Netflix.

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