Mattel is releasing a limited 3‑pack of KPop Demon Hunters figures featuring Rumi, Mira, and Zoey, available both online and at San Diego Comic‑Con this week, with high demand anticipated.

KPop Demon Hunters, which premiered on Netflix on June 20 2025, has become a worldwide phenomenon. More than a year after its debut, the franchise’s merchandise is now being launched, including new dolls of the demon‑hunting singers Rumi, Mira, and Zoey from Mattel, alongside role‑playing toys from Hasbro and Funko Pops! of related characters, with additional items slated for release.

Much of the KPop Demon Hunters merchandise will be sold through major retailers, while exclusive items will be offered directly by Mattel at SDCC. The event runs from Thursday, July 23, through Sunday, July 26, at the San Diego Convention Center, one of the world’s premier gatherings for pop‑culture enthusiasts, featuring films, television, animation, gaming, comics, collectibles, and more.

In these categories, manufacturers such as Mattel typically release products that are sold exclusively at SDCC, with only limited online availability during the convention.

Among Mattel’s SDCC offerings is the KPop Demon Hunters Ramyeon 3‑Pack, which contains chibi‑style figures of Rumi, Mira, and Zoey, each standing approximately 4 inches tall. Mattel Creations notes that the set enables fans to “recreate the unforgettable moment when Rumi, Mira, and Zoey defeat the demon flight attendants mid‑meal.” The collection is priced at $50.

In addition to the on‑site sale, the Ramyeon 3‑Pack will become available on Mattel Creations’ retail website beginning Thursday, July 23, at 12 a.m. ET (9 a.m. ET). Due to limited stock, the set is expected to sell out quickly, consistent with other SDCC exclusives.

Mattel Is Also Offering A ‘KPop Demon Hunters’ Hot Wheels Release As SDCC Exclusive

Alongside the 3‑Pack of figures, Mattel’s Hot Wheels brand will offer an exclusive KPop Demon Hunters Porsche 911 GT3 R (992) die‑cast vehicle in 1:64 scale, featuring Real Riders wheels, at SDCC 2026.

The vehicle draws inspiration from the Derpy Tiger in the film, featuring a blue‑fur palette, striking tiger stripes, and a grille reminiscent of sharp white teeth. Its packaging showcases Derpy alongside a potted plant.

Like the figure set, the Hot Wheels Porsche will be sold at Mattel’s SDCC booth and online via Mattel Creations, with a limited release beginning Thursday at 12 a.m. ET (9 a.m. ET). The collectible is priced at $30.

Mattel Creations will also make available a range of additional SDCC exclusives, including the Masters of the Universe Chronicles Gym Bro Skeletor, the 25th‑anniversary Jurassic World Hammond Collection Velociraptor, and a Monster High Ghouls Rule Lagoona Blue doll.

A WWE Elite 3‑Pack featuring Cyndi Lauper, Roddy Piper, and Captain Lou Albano will be offered as an exclusive at SDCC 2026 and online, commemorating the pop‑music legend’s iconic appearance on Piper’s Pit in 1984.

Additional Hot Wheels releases inspired by the Netflix series Stranger Things and the 25th anniversary of the Tom Cruise classic Top Gun will also be available.

San Diego Comic Con 2026 runs July 23-26 at the San Diego Convention Center.

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