Indian e-commerce giant Meesho has entered into an agreement to acquire Kirana Club, a community-driven B2B commerce platform, in a deal valued at Rs2.02bn ($21.34m).
Launched in 2020 by Aishwarya Jain and Anshul Gupta, Kirana Club operates a mobile-centric platform that enables small-scale shopkeepers—primarily those in rural areas and Tier 2, 3, and 4 towns—to discover, compare, and source fast-moving consumer goods (FMCG) directly from brands. The company currently reports a registered user base of over 4.1 million retailers.
According to regulatory filings, Meesho’s board has approved the acquisition of a 100% stake in the Singapore-based Kirana Club Pte Ltd and its Indian entity, Retail Pulse Labs. While the transaction provides a full exit for existing investors, the original founders will retain their leadership positions, and Kirana Club will continue to operate independently as a wholly owned subsidiary of Meesho.
Under the final structure, Retail Pulse Labs will function as a step-down subsidiary, with Meesho holding 99.59% ownership indirectly via Kirana Club and 0.41% directly. The acquisition is slated to be completed in three stages by March 31, 2027.
Vidit Aatrey, Chairman, Managing Director, and CEO of Meesho, emphasized the strategic value of the move, stating, “Kirana Club has built deep trust among small retailers through its asset-light and community-first approach. We see significant opportunities to strengthen access, transparency, and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India.”
Founder Anshul Gupta added that the partnership aligns with their shared vision of empowering small retailers. “Kirana Club was built on a simple belief: small retailers in Bharat deserve the same access, transparency and efficiency as modern retail,” Gupta noted. “Meesho understands Bharat at scale and shares our belief in serving underserved users through technology. With this partnership, we can accelerate our mission of building India’s most trusted digital commerce network for kiranas.”