Mitsubishi Motors reevaluates Southeast Asia focus as Chinese EVs expand, targets uncertain US growth

Automaker will try to grow market share in US, Japan

Mitsubishi Motors’ XForce, sold primarily in Southeast Asia and other emerging markets. (Mitsubishi Motors)

KOKI IZUMI

October 25, 2026 11:48 JST

TOKYO — Mitsubishi Motors is reconsidering its heavy reliance on Southeast Asia as Chinese electric vehicle manufacturers expand their presence in the region. The automaker aims to diversify by targeting mature markets such as the United States and Japan, though this shift faces challenges after years of cost reductions and reduced production capacity.

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