Netflix Partners with Rockstar to Stream GTA VI Extended Look Trailer

Later today, Netflix will host an exclusive live event with Rockstar and Take-Two Interactive, the developer and publisher of the highly anticipated video game Grand Theft Auto VI. Titled Grand Theft Auto VI: An Extended Look, this third official trailer will debut exclusively on the streaming platform before being shared across other social media channels six hours later. The live stream will be available to Netflix subscribers starting August 27 at 3 pm Eastern (noon Pacific). WIRED will also provide coverage and analysis of the event’s key announcements.

This collaborative premiere follows a week of significant leaks and gamer backlash concerning Rockstar’s decision not to ship the game with physical discs. Initial hacker leaks, which revealed GTA VI gameplay and story spoilers, were reportedly intended to convince Rockstar to include physical media. However, the hackers soon pivoted to demanding cryptocurrency in exchange for withholding further leaks. Rockstar addressed the situation on X, calling the leaks “heartbreaking” for the development team, while expressing excitement for fans to see the extended trailer.

The partnership marks an unusual marketing move. Given the massive scale of GTA VI, one might question why Rockstar requires Netflix’s platform for promotion, and conversely, why Netflix is positioning itself as a hub for gaming. The streaming giant has struggled to integrate gaming effectively since launching its mobile games service in 2021 with titles like GTA San Andreas. These offerings failed to gain significant traction, leading Netflix to scale back its focus on AAA games and close two internal studios. Despite these challenges, the company remains intent on establishing a presence within the gaming industry.

It remains unclear which party is financing this exclusive debut—whether Netflix is paying Take-Two for the privilege, or Take-Two is leveraging Netflix’s 325 million subscribers. Regardless of the arrangement, Joost van Dreunen, a professor at NYU Stern School of Business specializing in the business of video games, views this as a mutually beneficial strategy for both companies.

Courtesy of Rockstar Games

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