OpenAI Taps Kalshi to Surface World Cup Prediction Odds Within ChatGPT

Kalshi, a startup offering betting on a wide range of events, has entered into a partnership with AI firm OpenAI to display World Cup prediction market odds within ChatGPT search results.

The collaboration, not yet publicly announced, leverages Kalshi’s data to present match win probabilities when users pose related queries to ChatGPT, according to search result observations.

For instance, a ChatGPT query about “France and Spain” yields a visual indicating a 60% likelihood of a French victory on Tuesday, sourced from Kalshi. Similarly, a search concerning the other semifinal matchup references Kalshi data projecting a 55% chance of England defeating Argentina.

This marks OpenAI’s first agreement with a prediction market. For Kalshi, it forms part of a broader strategy to disseminate its betting data across platforms, boosting brand visibility and driving traffic to its service. Last year, Kalshi secured integrations with CNN and CNBC, featuring a live ticker during broadcasts. In January, competitor Polymarket arranged a comparable partnership with Dow Jones outlets, including The Wall Street Journal.

Regulators are under mounting pressure to address abuses in the rapidly expanding, profitable prediction market sector. Accurate wagers on U.S. military moves in Iran and Venezuela, as well as corporate developments, have sparked worries over information leaks and insider trading. A leading federal financial regulator launched a broad probe into Polymarket this year, questioning its legal compliance.

Both OpenAI and Kalshi declined to provide comments.

In a recent update to its support page, OpenAI clarified that users “cannot place bets through ChatGPT,” and the arrangement appears restricted to Kalshi data “for queries related to the 2026 World Cup.” The firm emphasizes the information is “for informational purposes only.”

As prediction markets gain traction, more Silicon Valley firms are exploring involvement. Last year, Google partnered with both Polymarket and Kalshi to surface prediction outcomes in Search and on Google Finance.

Additionally, Meta CEO Mark Zuckerberg has tasked his team with developing a dedicated prediction markets application integrated into Facebook and Messenger.

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