RIYADH: Saudi Arabia has introduced a national framework governing the use of artificial intelligence in media, establishing principles for transparency, accuracy, and accountability as generative AI becomes increasingly prevalent in content production.
The AI Principles in Media document, reported by the Saudi Press Agency, directs media practitioners and content creators to disclose when material has been generated or assisted by AI. Clear labels, watermarks, or metadata must be used to help audiences distinguish synthetic content from authentic records.
The guidelines establish eight core principles: transparency and disclosure; factual accuracy and credibility; privacy and protection of public figures; preventing misleading content; accountability throughout the content lifecycle; impartiality and integrity; public awareness and empowerment; and ongoing impact assessment and regulatory compliance.
The framework also cautions against treating generative AI as an authoritative information source, emphasizing the necessity of human verification, deepfake detection, and vigilance regarding potential algorithmic bias.
The initiative arrives as AI tools see widening adoption for producing text, images, video, and audio, raising concerns over misinformation, intellectual property rights, and user privacy. To promote responsible use of the technology, the Saudi Data and Artificial Intelligence Authority (SDAIA), in collaboration with the General Authority of Media Regulation, organized the AI for Impact forum. The event convened more than 250 media professionals, digital influencers, and content creators to discuss ethical standards and practical risks across content production stages—from research and scriptwriting to editing, audience analytics, and impact assessment.
The forum also marked the launch of the Impact Creators program, which will provide theoretical instruction and practical training in content verification and professional production standards. The program aims to help Saudi creators use AI safely and effectively while strengthening trust in the Kingdom’s digital media sector.
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