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With gates opening at 9 a.m. at Seattle Stadium, Levy created a chilaquiles breakfast nacho for the U.S. game vs. Australia.
Tim Newcomb
Even though the United States‑Australia World Cup clash starts at noon local time on June 19, fans will still be purchasing alcoholic beverages in large numbers. One week into World Cup 2026, concession operators at the 16 venues across the United States, Canada and Mexico have gathered extensive data on the dining preferences of international supporters.
“Consumption patterns shift with the teams playing,” says Sean Borst, senior executive chef for Levy, ahead of the Seattle match. “Our internal communications rely on best‑practice insights, especially for first‑time scenarios.”
Walking the fan zones and downtown restaurants the day before the game revealed a strong appetite for alcohol among both U.S. and Australian fans— even for a breakfast crowd arriving at 9 a.m. Borst emphasizes that Levy is prepared for any demand.
Andy Lansing, CEO of Levy, notes the event’s uniqueness. “This World Cup is unprecedented—simultaneously hosting fans in multiple venues and cities worldwide, each with distinct hospitality expectations,” he explains. “We have an all‑hands‑on‑deck approach to deliver a great experience for everyone.”
The footlong Seattle dog at Seattle Stadium highlights a local classic.
Levy
The U.S. match is the second World Cup game at Seattle Stadium, following Belgium vs. Egypt on June 15. That noon start focused more on food than drink. “Alcohol sales were lower, but we moved a lot of food on Monday,” Borst reports, noting how stadium habits vary by the fan base.
Levy manages concessions at four of the 16 World Cup sites—Seattle, Kansas City, San Francisco and Atlanta—as well as five fan festivals. “Communication is key to ensuring we always have enough inventory,” Borst adds, describing coordination with colleagues nationwide.
With gates opening three hours before kickoff, vendors must be ready to serve at 9 a.m. In Seattle, the team responded with a new Tostitos‑based chilaquiles dish—a breakfast nacho topped with eggs, avocado crema, cheese sauce and more.
Jackfruit nachos put a vegetarian twist on the food options at Seattle Stadium.
Tim Newcomb
Morning games tend to attract a hungrier crowd than evening matches, Borst says, but Levy is stocked for any buying pattern that emerges.
“We spent the past year analyzing insights from Levy’s extensive soccer network, both domestically and globally, to craft menus and experiences,” Lansing remarks. “It’s been an incredible first week, and we’re excited for the days ahead.”
Across all venues, concessionaires are encouraged to showcase local flavors while incorporating sponsor products. In Seattle, that includes vegetarian jackfruit nachos and the iconic Seattle dog—served with cream cheese and caramelized onions. Both items are presented in souvenir FIFA soccer‑ball bowls.
The crossbar cut is a 17‑hour smoked short rib pastrami sandwich served in Kansas City.
Levy
In Kansas City, a 17‑hour smoked short‑rib pastrami sandwich is drizzled with mustard barbecue sauce, topped with Swiss cheese and crispy onions, and served on a custom soccer‑ball bun.
Atlanta offers a crispy egg roll filled with braised oxtail, peppers, onions and smoked cheese, while San Francisco presents a hot‑dog‑in‑a‑tortilla burrito-style dish featuring beef birria, spicy refried beans, shredded cheddar, salsa roja and avocado crema.
Whether fans are looking for a beverage, a classic stadium snack, or a signature dish, Borst says the team is ready for the surge, confident the stadium will be sold out and fans will arrive early. “These are once‑in‑a‑lifetime events,” he concludes. “We are prepared.”
