Skims, the shapewear and apparel brand founded by Kim Kardashian, is offering full refunds for its $148 advent calendar following widespread criticism on social media regarding the quality of its contents.
The accessories calendar, marketed with the promise of “twelve days of fun surprises,” drew mockery online after customers revealed items such as hair clips and keychains. Critics likened the assortment to household clutter, with one TikTok user comparing the contents to items “my cat collects from around my house,” while another suggested it resembled “a bunch of stuff that Kim Kardashian was emptying out of her bedside table.” Several social media posts humorously depicted users cleaning out their sofas, claiming they had inadvertently replicated the calendar’s contents.
A spokesperson for Skims acknowledged to multiple media outlets that “for some, the calendar didn’t meet expectations” and confirmed the company has “personally contacted every customer” to offer a full refund or store credit toward other products.
Skims did not immediately respond to a request for comment.
Launched in 2019, the brand has propelled Kardashian to billionaire status, according to Forbes. Most recently, Skims was valued at $4 billion following a funding round in 2022, with reports in 2024 indicating a valuation of $5 billion after raising additional capital.
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