Shares of Snap Inc. are showing signs of renewed momentum, rising nearly 20% this month amid growing optimism surrounding developments in the broader social media landscape. This upward movement marks a notable shift for a stock that had been trading below $10 since July 2025, especially after reaching a low of $3.81 in April.
The company’s shares have faced significant challenges since peaking above $80 in 2021, but recent activity suggests potential optimism among investors. With excitement building around innovations from peers like Meta Platforms’ AI initiatives, options traders are increasingly positioning themselves ahead of possible gains.
Data from Cboe LiveVol reveals that trading volume for Snap options surged past four times its monthly average on Monday, with approximately 140,000 contracts changing hands—dominantly calls rather than puts. Of these, around 64,000 were likely buyer-initiated call options versus fewer than 7,000 puts. More than 12,000 puts were sold while just over 34,000 calls were written, indicating a broadly bullish outlook, according to analysis by Barchart.
Shares of Snap Inc. are showing signs of renewed momentum, rising nearly 20% this month amid growing optimism surrounding developments in the broader social media landscape. This upward movement marks a notable shift for a stock that had been trading below $10 since July 2025, especially after reaching a low of $3.81 in April.
The company’s shares have faced significant challenges since peaking above $80 in 2021, but recent activity suggests potential optimism among investors. With excitement building around innovations from peers like Meta Platforms’ AI initiatives, options traders are increasingly positioning themselves ahead of possible gains.
Data from Cboe LiveVol reveals that trading volume for Snap options surged past four times its monthly average on Monday, with approximately 140,000 contracts changing hands—dominantly calls rather than puts. Of these, around 64,000 were likely buyer-initiated call options versus fewer than 7,000 puts. More than 12,000 puts were sold while just over 34,000 calls were written, indicating a broadly bullish outlook, according to analysis by Barchart.
Nine out of the top 10 trades by volume were calls, and of the $5.5 million in premium exchanged, $5 million was tied to calls, SpotGamma data show.
The most popular contract to buy was the 8-strike call expiring Dec. 18, which traded 26,000 times. That contract costs about 37 cents and needs Snap to rally 30% before expiry to pay off. If that happens, it would be the highest the stock’s traded since February.
The owner of photo-sharing and messaging app Snapchat also offers augmented-reality `Specs’ glasses. Shareholder Blue Duck Capital issued an open letter to Snap’s board of directors last week urging the company to raise dedicated capital to support the product, saying it could lead to a $12-$14 share price.
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