Tesla Cybertruck Sales Plummet, Falling Far Short of Elon Musk’s Projections

Despite early controversies, the Cybertruck garnered approximately 146,000 pre-orders by 2019, as reported by Elon Musk during its development phase.

The vehicle officially launched in 2023, retaining its distinctive angular design and stainless steel body.

Sales figures for 2025 reveal that Tesla sold only 20,237 Cybertrucks, down from 38,965 units in the previous year, according to Kelley Blue Book data.

Elon Musk had forecasted annual sales of 250,000 units once commercial production commenced in 2023.

Enthusiasts admired the Cybertruck’s retro-futuristic aesthetic, with some comparing it to vehicles from the film ‘Blade Runner’.

However, critics were dismissive, mocking its appearance and deriding it as ‘ugly as sin’.

Compounding issues, multiple recalls occurred, such as one in 2025 that affected over 46,000 vehicles due to concerns about trim detachment.

Additionally, the pricing has been a point of contention.

Musk emphasized the need for affordability, stating to analysts that the price should be accessible; the base model with all features was priced at $61,000.

By 2026, the high-performance ‘Cyberbeast’ variant is priced at $102,000.

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