Trump Media Shares Slip 8% to Two‑Week Low Ahead of Earnings Release

Topline

Trump Media’s shares dropped more than 8% on Monday shortly before the firm released its second‑quarter earnings, a report that is not expected to reveal any major shift in its modest advertising revenue.

Key Facts

The stock closed down 8% at $9.39, wiping out two weeks of gains.

Its price movement appears largely disconnected from underlying fundamentals, though some investors may be nervous ahead of the upcoming earnings release.

Despite the slide, the shares remain well above the 2026 low of roughly $7 reached in July.

During the quarter the company added no new revenue streams, so it will continue to depend on advertising—a source that has underperformed in prior periods.

Forbes Valuation

Forbes estimates President Donald Trump’s net worth at $6.4 billion, down nearly $100 million on Monday, with his stake in Trump Media valued at about $1 billion.

What To Watch For

Trump Media rolled out the Truth API on August 1, and the forthcoming earnings report may shed light on how much the service contributes to the company’s thin revenue base. The API grants early access to posts from prominent Truth Social accounts—including Trump’s—for a fee reported to be as high as $100,000 per month.

Key Background

Since the beginning of the year, Trump Media’s stock has slipped about 30%, and it is down roughly 80% from its March 2024 Nasdaq debut price of $70.90. In 2025 the company posted a loss of $712 million, more than half stemming from unrealized losses and digital‑asset holdings. Advertising generated just $3.7 million that year for Trump Media, the parent of Truth Social. Meanwhile, Truth Social’s monthly traffic has fallen 36% year‑over‑year, according to SimilarWeb data cited by The New York Times, averaging 28 million visits in the first seven months of 2025.

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