Tsutaya Brings Japanese Lifestyle Brand to Thailand Amid Growing Anime Popularity

Retail

Operator builds Asian strategy with bookshelves, restaurants and community spaces

Tsutaya Bookstore will open its first outlet, rendered here in an image, in Thailand in October as interest in Japanese culture, such as anime and manga, increases. (Image by Culture Convenience Club)

YUKA KONISHI

September 22, 2026 11:10 JST

TOKYO — Culture Convenience Club, the company behind Japan’s popular bookstore chain Tsutaya, is set to open its first Thai location in Bangkok this October, marking a strategic expansion across Southeast Asia where demand for Japanese cultural content continues to grow.

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