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The World Boxing Organization (WBO) has stated that Zuffa Boxing, owned by Dana White, cannot currently participate in purse bids for potential title fights involving Devin Haney and mandatory challenger Keyshawn Davis. The ruling stems from Zuffa’s lack of WBO promoter licensing, according to WBO President Jorge Olivieri.
During an interview with Cigar Talk, Olivieri emphasized that participation in WBO purse bids requires compliance with the organization’s regulatory framework, including formal licensing and administrative requirements. When questioned about Zuffa’s potential involvement, he clarified, “As of today, they cannot bid because they are not a licensed WBO promoter.”
“If Zuffa Boxing complies with all the required rules, policies, and requirements per our regulatory structure, why wouldn’t I allow that?” Olivieri added.
Olivieri stressed that the restriction is procedural, not political. The WBO’s licensing process mandates promoters submit paperwork, pay fees, and meet specific criteria before being recognized for title-related negotiations. This stance marks a significant development as speculation continues over Zuffa’s expansion into boxing and its potential partnerships with high-profile fighters.
While Dana White has publicly expressed ambitions to disrupt the sport, the WBO’s announcement signals that any formal entry into championship fights would hinge on Zuffa meeting the organization’s established standards. Despite the current exclusion, the pathway for approval remains open should the company pursue it.
