Willow Expands Maternal Health Portfolio with Swehl and Momtech Acquisitions

Willow Innovations, a provider of wearable breast pumps, announced Tuesday that it has acquired two maternal health companies, Swehl and Momtech.

Based in Mountain View, California, Willow was founded in 2014 and offers a range of wearable breast pumps, accessories such as a breast milk cooler, and a connected app with maternal care and wellness services.

The acquisitions will enable Willow to integrate previously separate aspects of maternal health. Swehl, a maternal wellness and breastfeeding platform, will help expand Willow’s educational content through its Willow World hub, which features informational videos on breastfeeding.

Momtech, the company behind mõmi’s patented feeding technology, creates devices that mimic breastfeeding mechanics to assist babies in transitioning between breast and bottle.

Carolin Archibald, CEO of Willow, stated in an email that motherhood is not experienced in silos and that the brands supporting mothers shouldn’t operate that way. She explained that Swehl reimagines how brands connect with mothers through community, education, and culturally relevant conversations, while Momtech introduces innovative feeding technology to broaden support for families.

Willow did not disclose the financial terms of the deals. Swehl’s co-founders, Betsy Riley and Elizabeth Myer, will join Willow, and Hal Eason of mõmi will remain as a strategic advisor.

These acquisitions follow Willow’s 2025 purchase of UK-based Elvie, which offers wearable breast pumps, pelvic floor trainers, and other products, expanding Willow’s global reach.

Willow also recently partnered with Australian maternal health company Lactamo, which provides a medical device for common breastfeeding issues, bringing Lactamo’s services to the United States.

With these recent moves, Willow aims to create a more connected maternal healthcare ecosystem.

Archibald noted that the maternal health industry has historically been fragmented, forcing mothers to navigate various products, platforms, and resources when they need support most. She sees an opportunity to change that by expanding beyond pumping into a more connected postpartum experience that combines feeding innovation, education, and community. “We’re just getting started,” she said. “We want to continue identifying opportunities to solve unmet needs, deepen our relationship with mothers, and build a brand that grows alongside them.”

Photo: Kritchanut, Getty Images

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