Texas quarterback Arch Manning has drawn criticism after laughing at an AI-generated video during a press conference, prompting ESPN host Shae Cornette to call on the young quarterback to take the incident to heart and conduct himself more thoughtfully going forward.
Manning faced widespread backlash after he smiled and chuckled while discussing an AI-edited clip depicting Texas head coach Steve Sarkisian slapping ESPN reporter Holly Rowe during a postgame press conference earlier this week.
On Wednesday’s edition of “First Take,” Cornette revisited Manning’s initial response to the viral video showing Rowe being struck.
“I do hope this was a strong learning lesson for him. You don’t need to be laughing about a video that promotes violence, especially towards women” – Shae Cornette on Arch Manning pic.twitter.com/twwxVWZy9H
— Awful Announcing (@awfulannouncing) September 16, 2026
at the North Javits Center in New York on May 12, 2026. Variety via Getty Images
“When I first heard Arch’s comments and watched that press conference, my initial reaction was, ‘My goodness, how insensitive, how immature,'” Cornette said. “And kind of, quite frankly, like, how dare he say that, especially about Holly and the way he was laughing about it.”
“As the day progressed, I thought to myself, ‘OK, when you have this last name and you play at this university, and you wear that on your sleeve every day, you have to know better.’ And maybe that’s unfair given his age and his immaturity level still, and what he’s going through at his age. But that is just the reality of the situation that comes with it.”
Cornette said the nephew of Peyton and Eli Manning should not have been laughing at a video depicting violence.
“He’s apologized. He had a conversation with Holly Rowe, which I love,” Cornette said. “Now, I do wish his apology was vocal, was on video as opposed to in text. But nonetheless, now we move forward. But what I do hope is, obviously, this was a very strong learning lesson for him. You don’t necessarily need to be laughing about a video that promotes violence, especially towards women. And so Arch hopefully will do better.”
Sarkisian and Rowe made headlines after the Longhorns’ dramatic comeback win over Ohio State on Saturday when the coach essentially blew off a postgame interview, shouting, “That’s called Texas fight! That’s called Texas fight! Hook ’em!” before walking away toward his celebrating team as a clearly frustrated Rowe went off camera.
On Monday, Manning addressed the incident and the AI-edited video with reporters in Austin.
“I’ve seen a few AI edits and stuff, but that’s about it. I saw AI edits of Sark’s interview,” Manning said, which elicited laughter in the room.
“Have y’all seen that one? That’s a good one,” Manning added with a smile and laugh. “Of him slapping Holly Rowe? That’s hilarious.”
Manning quickly faced backlash across the sports world and on social media, leading him to issue an apology on Tuesday. He also apologized directly to Rowe, who accepted.
“In my press conference yesterday, I made an insensitive comment about an AI video,” Manning wrote Tuesday in an Instagram Story. “There is nothing funny about it. It’s easy to say I didn’t mean it, but I know my words and actions were hurtful to a lot of people. I do not take that lightly and am deeply sorry for that.”
“I specifically want to apologize to Holly Rowe for what she has personally had to deal with because of my comments. I have a ton of respect for her and appreciate her showing me grace in this moment. I need to do better and will be more thoughtful going forward.”
Rowe said she appreciated Manning’s apology and that she would keep the contents of their conversation private.
“We move forward with respect and kindness for one another,” the veteran reporter wrote on her social media Tuesday.
Texas, now the No. 1 team in the nation, will next host UTSA on Saturday night.
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