Scientists, data scientists, and IT teams approach problems from different perspectives, prioritizing experimental validity, model performance, and platform security and scalability, respectively. By bringing these groups together in “fusion teams,” Lubrizol aligns them around shared objectives, starting with small pilots to build trust.
“Once the trust is built between the team members and they know what value they’re about to create,” Rao says, “things go a lot better.” Cloud infrastructure also gives the company flexibility to access computing resources and modern tools without making the substantial investments required to build and maintain its own data centers.
These capabilities could prove especially valuable in advancing sustainability. Digital modeling can help researchers evaluate more formulations, explore materials such as starch and corn-based alternatives, and assess trade-offs across a product’s life cycle. Promising a material in a laboratory is only the first step. Scaling production while meeting performance expectations, regulatory requirements, and financial constraints is still a tightrope walk, but AI’s ability to model multiple variables could help teams navigate those competing demands.
Looking to the future, Rao expects AI, automation, advanced modeling, digital twins, and connected data to converge as laboratories become more intelligent and manufacturing plants more efficient. The opportunity, he suggests, lies in bringing these capabilities together responsibly and at scale. “It’s not just a single technology. I think it’s the combination of all of these, and it’ll be the ability to connect all these processes that are going to generate tremendous amounts of data.”
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